Pay attention to 26:35 minute of the video.

In comments you can see how people got mad, because this sponsored climber blow torched rock before climb.

Here is Carlo Traversi apology:

http://carlotraversi.com/2013/01/04/an-ethical-questions/

This is a short film about the bouldering in and around Vastervik, Sweden. Located in the midst of the country's beautiful forested archipelagos lie lots of high quality boulders of various rock type, from granite to quartzite! Watch the climbers Guntram Jorg, Nalle Hukkataival, Carlo Traversi, Andy Gullsten, Caroline Sinno, Layla Mammi, and of course Stefan Rasmussen, the local and main developer of Vastervik.

Vastervik Bouldering from Bearcam Media on Vimeo.